Web apps that survive contact with users
We build customer-facing platforms and internal tools with React and Next.js. The stack is familiar to most hiring markets, which matters when you eventually bring development in-house. TypeScript catches an entire category of bugs before deploy. Tailwind keeps styling consistent without a sprawling CSS file nobody wants to touch.
Every project starts with a clear list of user roles and the actions each role can perform. That sounds obvious but skipping it is how you end up bolting admin features onto a customer UI three months in. We map permissions early and structure routes and API calls around them.
Performance is a requirement, not a polish step
Google still uses page speed as a ranking signal, and users leave slow pages regardless of SEO. We set performance budgets during architecture — max bundle size, image formats, caching strategy — and run Lighthouse checks in CI so regressions get caught before they reach production.
For content-heavy sites we use Next.js static generation or ISR so pages load fast globally. For dashboards with live data we pick the smallest real-time surface area — polling or WebSockets only where the user actually needs up-to-the-second numbers.
Handover your team can work with
We document environment setup, deployment steps, and the reasoning behind major architectural choices. Code follows the conventions already in your repo if we are extending an existing product. If it is greenfield, we set up ESLint, Prettier, and a sensible folder structure so the codebase does not become a solo-developer artifact.