Design that developers can actually build
Pretty mockups that ignore loading states, empty states, and error messages create expensive surprises during development. Our Figma files include those edge cases because they always show up in production. Components are named and organised to map directly to your React component tree.
We use a spacing and colour system from day one — not twelve slightly different greys added over three review rounds. Design tokens export to Tailwind config so the gap between design and implementation stays small.
Research without a six-month timeline
Full ethnographic studies are not always necessary. For most B2B and SaaS projects we run five to eight task-based sessions with people who match your target user. Watch them try to complete a key job — place an order, configure a report, invite a teammate — and fix what breaks before writing production code.
When you already have analytics, we start there. A funnel showing 60% drop-off at step three of onboarding tells us exactly where to focus.
CRO when traffic already exists
For live products we propose A/B test variants alongside the main design. We define what counts as a conversion, how long to run the test, and what sample size you need so results mean something. Design changes tied to measured outcomes beat subjective opinion every time.